Name: How Brands Grow 2 Revised Edition
SKU: 9780190330026
Price: 53.00 SGD
Availability: InStock

Online Store

How Brands Grow 2 Revised Edition

By Jenni Romaniuk , Bryon Sharp

ISBN/SKU: #9780190330026,#

Publisher: Oxford University Press

Marketing & ManagementSales & Marketing

QUANTITY

$ 59.00$ 53.00

In Stock

PRODUCT DESCRIPTION

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Related Products

[E-BOOK] AE Organization Theory & Design, 13th Edition By Richard L. Daft, CENGAGE,

[E-BOOK] An Introduction to Management Science: Quantitative Approaches to Decision Making, 15th Asia Edition By David R. Anderson Dennis J. Sweeney Thomas A. Williams Jeffrey D. Camm James J. Cochran Michael J. Fry Jeffrey W. Ohlmann, CENGAGE,

[E-BOOK] Quantitative Analysis for Management, 13th Global Edition By Ralph M. Stair, Barry Render, Michael E. Hanna, Trevor S. Hale, Pearson,

[E-BOOK] Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th Global Edition By Kevin Lane keller, Vanitha Swaminathan, Pearson,

[E-BOOK] STRATEGIC MANAGEMENT THEORY & CASES, 13th Edition By HILL., CENGAGE,

A Framework for Marketing Management 6th Global Edition By Philip Kotler, Kevin Keller, Pearson,

AE Management of Information Security, 6th Edition By Michael E. Whitman, Herbert J. Mattord,

AE MKTG, 14th Edition By Charles W. Lamb, Joe F. Hair, Carl McDaniel,

AE Operations and Supply Chain Management By James Evans, David A. Collier, Cengage Learning,

AE Organization Theory & Design, 13th Edition By Richard L. Daft, CENGAGE,

AE Strategic Management: An Integrated Approach: Theory & Cases, 13th Edition By Melissa A. Schilling, Charles W. L. Hill, Gareth R. Jones, CENGAGE,

AE Understanding Management 11th Edition By Richard Daft, Cengage Learning,

Air Transportation : A Management Perspective 8th Edition By John Wensveen, Routledge,

An Introduction to Critical and Creative Thinking By MOONEY, McGraw-Hill,

An Introduction to Management Science: Quantitative Approaches to Decision Making 15th Asia Edition By Dennis J. Sweeney, Thomas A. Williams, David R. Anderson, James J. Cochran, Jeffrey D. Camm, Jeffrey W. Ohlmann, Michael J. Fry, Cengage Learning,

An Introduction to Management Science: Quantitative Approaches to Decision Making, 3rd Edition By David Anderson, Dennis Sweeney, Thomas Williams, Mik Wisniewski, Xavier Pierron, Cengage Learning,

Boardroom Matters / Volume IV The Evolving Role and Expectations of Boards By Write Editions, SID Council and Committee Members,

Building Brands with Souls A CMO’s Journey to Humanising Growth and Creating Lasting Impact By Candid Creation Publishing, Foo Siew Ting,

CB : Consumer Behavior 8th Edition By Barry J. Babin, Cengage Learning Asia,

Compensation 14th International Edition By Barry A. Gerhart, George T. Milkovich, Jerry M. Newman, McGraw-Hill,

Books

E-Books

Stationery

Sale Items

Gift Items

Lifestyle

TCM