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AE MKTG, 14th Edition
ISBN/SKU: #9789815200720
SIM BooklistUniversity at Buffalo TextbookMarketing & ManagementSpring 2025
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$ 101.00
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PRODUCT DESCRIPTION
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.
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