Online Store
ISE Strategic Management: Concepts 6th Ed
ISBN/SKU: #9781266191862
Publisher: Mc Graw Hill
TextbookMarketing & Management
QUANTITY
$ 78.50
In Stock
PRODUCT DESCRIPTION
Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel 6e synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel 6e is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today's students can relate to and thus internalize the knowledge acquired. The new 6e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content.
PART ONE: ANALYSIS
CHAPTER 1: What Is Strategy?
CHAPTER 2: Strategic Leadership: Managing the Strategy Process
CHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
CHAPTER 4: Internal Analysis: Resources, Capabilities, and Core Competencies
CHAPTER 5: Shared Value and Competitive Advantage
PART TWO: FORMULATION
CHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
CHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and Platforms
CHAPTER 8: Corporate Strategy: Vertical Integration and Diversification
CHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
CHAPTER 10: Global Strategy: Competing Around the World
PART THREE: IMPLEMENTATION
CHAPTER 11: Organizational Design: Structure, Culture, and Control
CHAPTER 12: Corporate Governance, Business Ethics, and Business Models
PART FOUR: MINICASES
HOW TO CONDUCT A CASE ANALYSIS
Related Products
12 months MindTap for Essentials of Financial Management 5th edition
250 Cases in Clinical Medicine 4th Edition
300 Arguments
3P-AEBK: FINANCIAL SERVICES TECHNOLOGY
A Casebook on Company Law: Materials and Commentary
A Christmas Carol and Other Christmas Books
A Clear View of the Law: Making Sense of Legal Complexity
A Course in Phonetics 7th Edition
A Fine Balance 1st Edition
A First Course in Probability 10th Global Edition
A Framework for Marketing Management 6th Global Edition
A Grain of Wheat
A Guide to Crisis Intervention
A History of Asia 7th Global Edition
A History of Psychology : From Antiquity to Modernity 8th Edition
A Little Princess
A Passage to India (Penguin Classics)
A Practical Guide To Financial Reporting Standards 7th Edition
A Practical Guide to Needs
A Practical Guide to Singapore Financial Reporting Standards (International) 8th Ed
