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eBook Essentials of Services Marketing 3rd Edition
ISBN/SKU: #9781292090061
Publisher: Pearson Custom Publication
E-BooksMarketing & Management
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$ 57.45
In Stock
PRODUCT DESCRIPTION
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
*eBook comes with perpetual access upon subscription
(Pre-order is required. eBook access code will be sent to the student via email within 3 to 7 working days upon receipt of payment)
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